Credit card processing is a wonderful thing in so many ways for online businesses — but perhaps the greatest asset is that it levels the playing field between the modest-sized business and the big boys. And this is how it works — as long as customers are getting what they want, the way they want it, at a good price and are able pay by credit card — they aren’t really all that invested in who they are buying from. They just want to be taken care of. And isn’t taking care of your customers what it’s all about in the e-retailing world?

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